# Branding and themes

Your public [booking pages](/help/booking-pages/your-booking-page) and
[routing forms](/help/routing-forms/overview) can carry your organization's identity —
its name, logo, and colors. Admins set this from the [**Admin Center**](/360/admin):
**Branding** for the org-level basics, **Themes** for the color sets.

## Branding

The [**Admin Center → Branding**](/360/admin?tab=branding) tab covers:

- **Organization name** — shown across the app and on public pages.
- **Logo** — uploaded image, displayed on booking pages and routing forms.
- **SMS disclaimer** — the small print appended to outgoing SMS (where required).
- **Default theme** — which [theme](#themes) new event types and routing forms use
  unless overridden.

<Screenshot
  src="/help/screenshots/team-and-admin/branding.png"
  alt="The Branding tab of the Admin Center in the 42min dashboard, with organization name, logo upload, SMS disclaimer, and default theme"
  caption="Admin Center → Branding — organization name, logo, SMS disclaimer, and the default theme."
/>

## Themes

A **theme** is a set of colors: **background**, **form**, **accent**, **font**, and
**header**. Manage themes on the [**Admin Center → Themes**](/360/admin?tab=themes) tab —
create as many as you like, mark one as the **default**, and then pick a theme per
event type (the editor's *Customization* tab) or per routing form (the builder's
*Customization* tab).

<Screenshot
  src="/help/screenshots/team-and-admin/themes.png"
  alt="The Themes tab of the Admin Center in the 42min dashboard, listing custom themes with their color sets"
  caption="Admin Center → Themes — define color sets; pick one as default, and per event type / routing form override it."
/>

## How to do it

1. [**Admin Center → Branding**](/360/admin?tab=branding): set the org name, upload the
   logo, fill the SMS disclaimer if you send SMS, pick the default theme.
2. [**Admin Center → Themes**](/360/admin?tab=themes): create theme(s), set their five
   colors, mark a default.
3. To override per event type or routing form, use that item's **Customization** tab.

## Common pitfalls

- **Logo looks off.** Use a clean image (transparent PNG works well) sized for a
  header; very large or very wide images can crop awkwardly.
- **A page isn't using the right theme.** The default applies unless the event type /
  routing form has its own theme set on its Customization tab — check there.
- **SMS disclaimer empty but you send SMS.** Some regions require disclosure text on
  marketing/transactional SMS — fill it in if that applies to you.