Routing web forms
Ask a few qualifying questions, then automatically send each visitor to exactly the right booking page, link, or message. Advanced lead routing on the free plan.
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DACH team demoWhat is a routing form?
A routing form is a short questionnaire you put in front of people before they book. Based on their answers, 42min sends each person to a different place: an event type's booking page, an external URL, a message, or even another routing form. A 500-person company reaches your enterprise rep; a solo founder gets your self-serve link. Nobody sorts inbound leads by hand.
Why teams use routing forms
Send each lead where they belong
Route by company size, region, product, or any answer. Routing happens the moment they submit.
Route before the first question
A rule can test what 42min detects when the page opens: country, browser language, time zone, device, or the UTM tags on the link. Put it at the top and matching visitors go straight to their destination, with no form to fill in.
Qualify before they book
A short questionnaire in front of your booking page filters and sorts inbound demand, so calendars fill with the right meetings instead of every visitor who happens to click.
Conditions with AND / OR
Build rules on the answers: combine checks with AND or OR, order them most-specific-first, and the first match wins. A mandatory fallback means every visitor lands somewhere.
First match wins
Each rule has conditions on the visitor's answers and a destination. When someone submits, 42min checks the rules top to bottom and uses the first one whose conditions match, so order matters. Put your most specific rules first; broader ones below.
Conditions combine with AND (all must be true) or OR (any), testing a field against a value, such as “Team size is 200+”, “Region is one of EU, UK”, and so on. The last rule is a mandatory fallback with no conditions: it catches everyone who matched nothing above.
Rules that run on page load
A condition does not have to wait for an answer. 42min works some things out by itself when the page opens: the visitor's country, browser language and time zone, their local time and day of the week, their device, and the UTM tags, referring page or any URL parameter on the link they followed.
A rule built only from those detected values, placed above the first rule that needs an answer, runs before any question is shown. A visitor in Germany can land on the German-speaking team's booking page without choosing a region, and a campaign link can open its own page with no form in between. Everyone the rule does not match sees the questions as usual. On the Responses tab these visitors are listed as routed on page load and counted apart from submissions.
Route people anywhere
Every rule points at one of four destinations.
An event type's booking page
The most common path is dropping qualified visitors straight onto the right meeting's booking page (e.g. enterprise demo vs. quick intro call).
An external URL
Send people to a pricing page, a help article, a partner form, or anywhere else that fits their answers.
A custom message
Show a tailored “we'll be in touch” or “here's what to do next” note instead of a booking page.
Another routing form
Chain forms together to ask follow-up questions, branching people deeper as their answers narrow things down.
That booking-page destination can be a round-robin team event, so a qualified lead is handed straight to the next available rep, fairly load-balanced across the team, as soon as they submit the form.
Build a routing form in 4 steps
Add your fields
Build the questions you need to route: dropdowns, text, number, checkboxes, email, phone. Ask only what you need; every extra question costs you submissions.
Write the rules
Add conditional rules on the answers, most-specific first. Combine checks with AND / OR, and use the ↑ and ↓ buttons to put the rules in priority order, because the first match wins.
Set destinations & fallback
Point each rule at a booking page, URL, message, or another form. Configure the mandatory fallback so anyone who matches nothing still lands somewhere sensible.
Share & measure
Share the form's public link (42min.us/r/<username>/<slug>), tag it with UTM parameters, and watch submissions and traffic sources on the Responses tab and in Routing analytics.
When to use a routing form
Any time different visitors should reach different places.
Sales lead routing
Triage inbound demos by company size, region, or product and drop each lead onto the right rep's booking page automatically.
One “Contact us” link
Sort sales vs. support vs. partnerships from a single link, before anyone books the wrong kind of call.
Qualify then book
Ask one or two qualifying questions up front, then show a booking page only to the people who fit.
Campaign landing pages
Tag routing links with UTM parameters so every response records its traffic source, visible on Responses and in the CSV export.
When a whole group needs to settle on a time together, hand off to a meeting poll. To hand each qualified lead to whoever is free, point the rule at a round-robin team event. And when the destination is one session for many people, use group scheduling.
Routing forms FAQ
A routing form runs before your booking page, and the answers decide where each person goes: a booking page, an external URL, a message, or another routing form. Booking questions are different, since those are answered during a booking and do not change the destination.
Send every lead to the right place
Qualify visitors, route on their answers, and book the right meeting. Free, with no add-on and no per-seat bill.
No credit card · Free plan