Where can a routing form send people?

To an event type's booking page, an external URL, a custom message, or another routing form (which lets you chain forms and ask follow-up questions). You choose the destination per rule.

Is lead qualification with routing forms free in 42min?

Yes. Routing forms — with if-then logic, multi-step qualification, submission analytics, and CSV export — are part of the free plan for every user. Calendly and Cal.com both gate routing behind paid add-ons or higher tiers.

Can I track where submissions came from?

Yes. Routing-form links support UTM tracking — tag the link with utm_source, utm_campaign, and the rest, and each response records its traffic source, visible on the Responses tab and in the CSV export.

What happens if someone's answers don't match any rule?

They hit the fallback — a mandatory, condition-less last rule that catches everyone who matched nothing above. Make it something sensible, like your general intro-call event type, so no one ever reaches a dead end.

Routing web forms

Q: How do routing rules work?

Each rule has conditions on the form's answers and a destination. When someone submits, 42min checks the rules top to bottom and uses the first one whose conditions match — so order matters. Conditions combine with AND (all must be true) or OR (any). A mandatory fallback rule catches everyone who matches nothing else.

Ask a few qualifying questions, then send each visitor to exactly the right booking page, link, or message — automatically. Advanced lead routing, free for every user.

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What is a routing form?

A routing form is a short questionnaire you put in front of people before they book. Based on their answers, 42min sends each person to a different place — an event type's booking page, an external URL, a message, or even another routing form. It's how you make sure a 500-person company talks to your enterprise rep and a solo founder gets your self-serve link — without anyone sorting inbound leads by hand.

42min routing form builder showing form fields and a public routing link — Build the questions that qualify a visitor, then route on their answers — each form gets its own public link.

Why teams use routing forms

RIGHT REP, EVERY TIME

Send each lead where they belong

A 500-person company reaches your enterprise rep; a solo founder gets the self-serve link. Route by company size, region, product, or any answer — automatically, the moment they submit.

QUALIFY BEFORE BOOKING

Ask first, book second

A short questionnaire in front of your booking page filters and sorts inbound demand, so calendars fill with the right meetings instead of every stray click.

IF-THEN LOGIC

Conditions with AND / OR

Build rules on the answers — combine checks with AND or OR, order them most-specific-first, and the first match wins. A mandatory fallback means nobody ever hits a dead end.

FREE, NOT AN ADD-ON

Advanced routing at $0

Calendly and Cal.com lock routing forms behind paid add-ons and team tiers. In 42min it's on the free plan, for every user — with if-then logic, analytics, and CSV export included.

// THE LOGIC

First match wins

Each rule has conditions on the visitor's answers and a destination. When someone submits, 42min checks the rules top to bottom and uses the first one whose conditions match — so order matters. Put your most specific rules first; broader ones below.

Conditions combine with AND (all must be true) or OR (any), testing a field against a value — “Team size is 200+”, “Region is one of EU, UK”, and so on. The last rule is a mandatory fallback with no conditions: it catches everyone who matched nothing above, so no one ever hits a dead end.

The Rules tab of the 42min routing-form builder, showing conditional rules above the mandatory Default (fallback) rule — Add conditional rules above the Default Rule — the mandatory fallback applied when nothing else matches.

Route people anywhere

Every rule points at one of four destinations.

An event type's booking page

The most common path — drop qualified visitors straight onto the right meeting's booking page (e.g. enterprise demo vs. quick intro call).

An external URL

Send people to a pricing page, a help article, a partner form, or anywhere else that fits their answers.

A custom message

Show a tailored “we'll be in touch” or “here's what to do next” note instead of a booking page.

Another routing form

Chain forms together to ask follow-up questions, branching people deeper as their answers narrow things down.

// SETUP

Build a routing form in 4 steps

Add your fields

Build the questions you need to route — dropdowns, text, number, checkboxes, email, phone. Ask only what you need; every extra question costs you submissions.

Write the rules

Add conditional rules on the answers, most-specific first. Combine checks with AND / OR, and drag them into priority order — the first match wins.

Set destinations & fallback

Point each rule at a booking page, URL, message, or another form. Configure the mandatory fallback so anyone who matches nothing still lands somewhere sensible.

Share & measure

Share the form's public link (42min.us/routing/<slug>), tag it with UTM parameters, and watch submissions and traffic sources on the Responses tab and in Routing analytics.

Full walkthrough in the routing forms help guide.

When to use a routing form

Any time different visitors should reach different places.

Sales lead routing

Triage inbound demos by company size, region, or product and drop each lead onto the right rep's booking page automatically.

One “Contact us” link

Sort sales vs. support vs. partnerships from a single link, before anyone books the wrong kind of call.

Qualify then book

Ask one or two qualifying questions up front, then show a booking page only to the people who fit.

Campaign landing pages

Tag routing links with UTM parameters so every response records its traffic source — visible on Responses and in the CSV export.

Routing forms FAQ

A routing form is a short questionnaire you put in front of people before they book. Based on their answers, 42min sends each person to a different destination — an event type's booking page, an external URL, a message, or even another routing form — so the right visitor reaches the right place automatically.

Send every lead to the right place

Qualify visitors, route on their answers, and book the right meeting — free, with no add-on and no per-seat bill.

Create free account →All features

No credit card · Free plan · Every feature unlocked