Help / Dashboard & data

Analytics

Analytics turns your bookings into numbers: how many meetings got created and confirmed, how many fell through, when people book, and who's taking them. There are three tabs: Event Analytics (bookings), Routing Analytics (routing forms) and Revenue (paid bookings).

What Event Analytics shows

Pick a date range (last 7 / 30 / 90 days, etc.) and, if you're an admin, a user filter (or "all users"). Then you get:

• Headline metrics: Created, Confirmed, Rescheduled, No-show, and Canceled, each with the change vs. the previous period of the same length.
• Completed Events Trend: a bar chart of completed meetings over the range.
• Popular Events: which event types get booked most.
• Duration Distribution: how bookings split across meeting lengths (42 min, 30 min…).
• Popular Times: which days of the week get the most bookings.
• Top Users: who's hosting the most meetings (and Users with No Events, who isn't).
• Export CSV: download the underlying data for the current range/filter.

Zoom

Routing Analytics

The second tab covers your routing forms: how many people started and completed each form, and where they ended up: which destination (event type, external URL, message, chained form) each response was routed to. Use it to see whether a form is doing its job or sending too many people to a dead end / the wrong place.

Revenue

The Revenue tab adds up what invitees paid for paid event types. Pick the last 7, 30 or 90 days, and narrow it to one event type or, if you're an admin or manager, to one user. Members see the payments for their own meetings.

• Collected: what was paid in the period.
• Refunded: what was refunded in the period, with the number of refunds.
• Net revenue: collected minus refunded.
• Paid bookings: how many payments came in, with the change vs. the previous period.
• Collected and refunded: a chart by day or by week.
• By event type and By host: the same figures per row.
• Export CSV (admins and managers): one row per payment made in the period.

Money is never converted between currencies. Each total lists one line per currency, and the chart shows one currency at a time, with a switch when there's more than one. A payment counts on the day it was paid and a refund on the day it was issued, so a refund this month for a meeting paid last month lowers this month's net.

Below the tables, a line shows what's awaiting payment right now (open checkouts and payments Stripe is still processing), with a link to them on Meetings. Until your organization has taken its first payment, the tab shows a short explainer with links to set a price on an event type and to connect a payment provider.

When to use it

• Monthly / quarterly reporting: "how many demos did we book? how many no-showed?"
• Spotting problems: a rising no-show or canceled rate, or a routing form with a low completion rate.
• Capacity and fairness: Top Users and Users with No Events show how load is spread (especially for round-robin teams).
• Tuning: which event types and times actually get booked, so you can adjust hours and offerings.

Common pitfalls

• Comparing to the Dashboard's "Last 30 days". The Dashboard uses a fixed 30-day window with no user filter; here you can change both, so totals won't always match.
• "No-show is zero but people don't always show." No-shows are only counted when someone marks the meeting as a no-show on the Meetings page, so keep that habit up or the number understates reality.
• Empty charts. A new account (or a narrow date range with little activity) just doesn't have data yet, so widen the range.
• Routing numbers look low. "Completed" only counts people who finished the form and were routed, and drop-offs mid-form count as started-but-not-completed, which is itself the signal that the form is too long or unclear.