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Analytics

Analytics turns your bookings into numbers — how many meetings got created and confirmed, how many fell through, when people book, and who's taking them. There are two tabs: Event Analytics (bookings) and Routing Analytics (routing forms).

What it is — Event Analytics

Pick a date range (last 7 / 30 / 90 days, etc.) and, if you're an admin, a user filter (or "all users"). Then you get:

• Headline metrics — Created, Confirmed, Rescheduled, No-show, and Canceled, each with the change vs. the previous period of the same length.
• Completed Events Trend — a bar chart of completed meetings over the range.
• Popular Events — which event types get booked most.
• Duration Distribution — how bookings split across meeting lengths (42 min, 30 min…).
• Popular Times — which days of the week get the most bookings.
• Top Users — who's hosting the most meetings (and Users with No Events — who isn't).
• Export CSV — download the underlying data for the current range/filter.

Zoom

Routing Analytics

The second tab covers your routing forms: how many people started and completed each form, and where they ended up — which destination (event type, external URL, message, chained form) each response was routed to. Use it to see whether a form is doing its job or sending too many people to a dead end / the wrong place.

When to use it

• Monthly / quarterly reporting — "how many demos did we book? how many no-showed?"
• Spotting problems — a rising no-show or canceled rate, or a routing form with a low completion rate.
• Capacity and fairness — Top Users and Users with No Events show how load is spread (especially for round-robin teams).
• Tuning — which event types and times actually get booked, so you can adjust hours and offerings.

Common pitfalls

• Comparing to the Dashboard's "Last 30 days". The Dashboard uses a fixed 30-day window with no user filter; here you can change both, so totals won't always match.
• "No-show is zero but people don't always show." No-shows are only counted when someone marks the meeting as a no-show on the Meetings page — keep that habit up or the number understates reality.
• Empty charts. A new account (or a narrow date range with little activity) just doesn't have data yet — widen the range.
• Routing numbers look low. "Completed" only counts people who finished the form and were routed — drop-offs mid-form count as started-but-not-completed, which is itself the signal that the form is too long or unclear.