Triggers and actions
Every workflow is a list of steps, and every step is a trigger (when it fires) plus an action (what it does). You set these per step in the workflow editor (Workflows).
Triggers
- Before the event — fires a set amount of time before the meeting starts (you pick the lead time — e.g. 24 hours, or 1 hour). Won't fire if the booking is created inside that window.
- After the event — fires a set amount of time after the meeting ends.
- On creation — fires when a booking is made (good for "new booking" alerts).
- On cancellation — fires when a booking is canceled.
- On reschedule — fires when a booking is moved to a new time.
The first two are time-based; the last three are event-based and fire immediately when that thing happens.
Actions
- Email the invitee — send an email to the person who booked.
- Email the host — send an email to the meeting's host (you, or the assigned round-robin host).
- SMS the invitee — send a text to the invitee, where SMS is enabled for your organization (it only reaches invitees who provided a phone number).
The message
For email actions you write a subject and body; for SMS you write the text. Use the available placeholders (the invitee's name, the host's name, the meeting time, the location/link, etc. — the editor lists them) so each message is personalized rather than generic.
Common pitfalls
- Mixing up "after event" and "on cancellation". A follow-up scheduled "after the event" will still be sent for a meeting that was canceled or no-showed unless you branch on cancellation explicitly with its own step.
- "Before event" never fires. Usually the lead time is longer than the time between booking and meeting — shorten it, or add a backup short-lead step.
- Email-host steps going to the wrong person. For a round-robin event type, "the host" is whoever got assigned the booking — not necessarily the workflow's creator.
- SMS without numbers. No phone on file → that step is silently skipped for that invitee. Use email if you need a guaranteed channel.
Last updated May 11, 2026.