Branding and themes
Your public booking pages and routing forms can carry your organization's identity — its name, logo, and colors. Admins set this from the Admin Center: Branding for the org-level basics, Themes for the color sets.
Branding
The Admin Center → Branding tab covers:
- Organization name — shown across the app and on public pages.
- Logo — uploaded image, displayed on booking pages and routing forms.
- SMS disclaimer — the small print appended to outgoing SMS (where required).
- Default theme — which theme new event types and routing forms use unless overridden.
Themes
A theme is a set of colors: background, form, accent, font, and header. Manage themes on the Admin Center → Themes tab — create as many as you like, mark one as the default, and then pick a theme per event type (the editor's Customization tab) or per routing form (the builder's Customization tab).
How to do it
- Admin Center → Branding: set the org name, upload the logo, fill the SMS disclaimer if you send SMS, pick the default theme.
- Admin Center → Themes: create theme(s), set their five colors, mark a default.
- To override per event type or routing form, use that item's Customization tab.
Common pitfalls
- Logo looks off. Use a clean image (transparent PNG works well) sized for a header; very large or very wide images can crop awkwardly.
- A page isn't using the right theme. The default applies unless the event type / routing form has its own theme set on its Customization tab — check there.
- SMS disclaimer empty but you send SMS. Some regions require disclosure text on marketing/transactional SMS — fill it in if that applies to you.
Last updated May 11, 2026.